THIS BOOK IS A MUST-HAVE FOR THE INTERNATIONAL AVIATION BUSINESS COMMUNITY

AS A TRI-FUNCTIONAL INDUCTION, TRAINING, AND REFERENCE TOOL.

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"This is a great book that helps prepare communicators and business leaders in facing the worst. As Linda rightly points out, communication is a thought process and needs to be practised." - Tony Fernandes, Group CEO, AirAsia Group

 

Do you ever wonder why an airline's communication strategy can crash and burn in a crisis?

A lack of understanding an acceptable aviation communication strategy can, in this fast world

of social media, ruin a company's credibility in the aviation industry.

 

Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization's communication strategy from becoming the tragedy-after-the-tragedy that we've seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book's messages and reveal the safety net of the 4-point formula that organizations with successful strategies have used.

 

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